Day itвЂ™s (almost) ValentineвЂ™s!
So we figured it could be great for this 4th post of y our advertisement imaginative show to have a look at how dating apps promote. And determine what type of an software install promotions do they run using in-app advertisement companies.
Should you want to have a look at previous post from this show:
To achieve this analysis we utilize information provided by the Cellphone Action platform. This information provides a sense of what kind of advertisement creatives they applied to 7 networks that are different Twitter readers system, AdMob (therefore UAC adverts), Unity and Vungle.
The dating apps analyzed
The advertisement intelligence information from Cellphone Action is very strong for Android os, therefore we dedicated to a number of the biggest advertisers for the Android os apps (a complete great deal regarding the creatives have become comparable for iOS and Android os). Listed here are the apps we looked over and their ranking within their particular category.
Interesting to observe how these apps categorized themselves based on their approach
As a feature of contrast, we additionally looked over the Facebook feed advertisements operate by these apps ( more info on finding you competitorsвЂ™ ads right right here).
Where they promote along with which advertising creatives
General stats about their marketing
No shock there: Twitter readers system (FAN) is actually the advertisement systems where in actuality the most creatives have now been tested. ItвЂ™s the way it is for many apps, as well as dating apps (really social apps) it generates a lot more feeling.
In the event that youвЂ™ve look over a few of our past posts where we viewed advertising creatives in various groups, you realize that many the advertising creatives applied to FAN may also be (and frequently mainly) found in other Facebook placements (especially Facebook feed). In reality looking after all these apps it appears it too much anymore that theyвЂ™ve tried FAN for some limited period of time and seem not to be using.