In a deliberate and calculated move final week, Epic Games updated Fortnite and declared war with a primary re payment channel which will circumvent Apple’s and Bing’s 30% charge on in-app acquisitions. As a result, both Apple and Bing eliminated Fortnite from their application stores. Epic Games then filed suit against both Apple and Bing, released an ad that is smear Apple’s famous вЂњ1984вЂќ commercial, and began the hashtag вЂњFreeFortniteвЂќ which includes gone viral. Apple and Bing appear to have played directly into Epic’s advertising campaign.
Crucial to see, this tried coup involves significantly more than Epic Games, Apple and Google. CEO Tim Sweeney claims that Epic Games is вЂњfighting for available platforms and policy changes equally benefiting all designers.вЂќ Epic Games does not would like a sweetheart deal: it wishes radical reform.
Now the question is: will this revolt devolve into background sound when had been the way it is with Hey’s stance against Apple, or can it set an innovative new precedent when it comes to electronic economy?